Sponsor Benefits
Brand, Marketing & Community Benefits
Supporting a young cycling team offers UK companies strong brand, marketing, and community advantages. Cycling is viewed as healthy, sustainable, and community-minded, creating positive brand associations and aligning naturally with CSR, ESG, and sustainability goals.
Sponsors gain regular visibility through logos on kit, vehicles, and event signage, as well as authentic digital exposure via active social media channels. The partnership provides compelling stories for marketing and communications, reinforcing commitments to community engagement and net-zero ambitions.
Success on the road brings pride-by-association and positive publicity, while early investment helps build long-term relationships as riders progress through the sport. Sponsorship also connects businesses with local councils, media, and other organisations, strengthening networks and local presence.
Beyond marketing value, supporting youth cycling nurtures confidence, discipline, and wellbeing among young riders, aligning with public health priorities and promoting active travel. It builds goodwill across the community, creates positive PR opportunities, and boosts employee pride in being part of a company that genuinely supports young people and local development.
Sports media
Digital and print media outlets such as BBC, Cycling Weekly, national and local newspapers, VeloUK, and British Continental. A cycling team based in the UK competing in both the UK and Europe will attract significant media attention.
Company media
Utilise your own media channels to amplify your support for the team and share updates on our activities. This encompasses promoting events and sharing engaging stories to connect with your audience.
Team events
Team launch is a high profile event that attracts attention. It can be held at the sponsor’s headquarters, offering an opportunity to invite guests, conduct interviews with riders and sponsors, and showcase your support for the team and young riders.
Team community engagement involves actively participating in and supporting local events. This initiative not only boosts positive media exposure but also expands our fanbase and fosters relationships with other organisations.
Team training and updates will be a regular feature throughout the season. We will provide insights into our riders' activities at events and training sessions. This content serves to craft compelling narratives and highlight the benefits offered by our sponsors.
Race coverage
Many of these races are significant events where participant information will be shared on websites, social media, and print media. Commentary will accompany the races, with the majority offering live streaming and TV coverage. Following the races, there will be reports and interviews conducted by race organisers, media channels, and the team itself. All these elements present an excellent opportunity to highlight our sponsors.
In the wild
The riders will be hitting the road for training sessions in their team kit on a regular basis. They always manage to look super cool! Let's not forget about the team car, which is incredibly eyecatching and looks awesome! These elements will serve as fantastic opportunities to showcase your brand and make a positive lasting impression.
Sponsorship placement
Media coverage
Levels of sponsorship
Title sponsor
Primary team name. This name will be the first one people see whenever the team is referenced, on all equipment, vehicles, and related merchandise.
Sponsorship level: Approximately £30,000
Gold sponsor
Secondary team name. Your name will be featured wherever the team is mentioned, on all kit, car, and merchandise.
Sponsorship level: Approximately £10,000
Silver sponsors
Name displayed on the kit, car, selected merchandise, and other items.
Sponsorship level: Approximately £3,000 or equivalent in-kind contribution such as kit.
Bronze sponsors
Listed on the website and social media, and in other places we agree together.
Sponsorship level: Offering services, equipment, or other support.
Are you looking to join us and be part of the action? If you've got something to bring to the table, reach out, and let's kick off the discussion. We're excited to hear from you!
Contact: team@troupe-cycling.com